International Student Recruitment

International student recruitment of programme students

Web content and search visibility:

• Updating the website’s start page during the application periods
• Continued work on developing the programme pages and the education page at miun.se
• Free text words at universityadmissions.se (search engine improvements)

Social media and digital advertising:

• Advertising on Instagram and TikTok during the application period, early application round 15 October - 15 January
• Advertising on Instagram and TikTok during the application period, application round 17 March - 15 April
• As part of Study in Sweden’s University Series, our student ambassadors produce Instagram Reels about student life at Mid Sweden University. Through this collaboration, our content is featured on Study in Sweden’s social media channels twice in the spring and twice in the autumn. The Reels are also published on our own Instagram account and promoted to the relevant target audience.
• We also promote posts that support student recruitment indirectly by highlighting student life, research connected to our programmes, and opportunities available to students.
• We also use Facebook, Instagram and LinkedIn to inform students in Sweden that they can apply to our international programmes.

Online recruitment fairs in collaboration with the Swedish Institute:

• Europe, may and 18 September 15:00 – 18:00 (CEST)
• Indian subcontinent 13 October 12:00 – 15:00 (CEST)
• Asia 13 November 10:00 – 13:00 (CET)

Student ambassador participating and answer questions about studies here and the programmes we offer.

Newsletters and targed email communication:

• We use newsletters and targeted emails throughout the admissions process to provide relevant information to prospective, admitted and incoming international students.
• The content and target audience change as students move from initial interest and application to admission and preparation for the start of their studies

Webinars:

• December – Application webinar: During the application period, IRO hosts a webinar for prospective international students who have shown an interest in our programmes. The webinar introduces Mid Sweden University and explains the application process. A student ambassador shares their experience, and participants can join break-out rooms to learn more about specific programmes from programme coordinators.

• April – Admitted Student Webinar: After the admissions results have been published, IRO invites admitted international students to a webinar about practical preparations for studying at Mid Sweden University. Topics include tuition fee payment where applicable, applying for a residence permit for studies, and arranging accommodation, including information about the university’s housing guarantee. A student ambassador also shares their experience of studying at the university

• June – Final preparation webinar: IRO hosts a final preparation and onboarding webinar for international students who are preparing to begin their studies at Mid Sweden University. Together with a student ambassador and programme coordinators, the webinar provides practical information about the next steps before the start of the semester. Break-out rooms give students an opportunity to receive programme-specific information.

Other activities:

• We participate in the Network for International Marketing and Communication (NIMK), which provides a national forum for collaboration and external monitoring.