"Employer Branding in focus when business students examine Nordea's attractiveness"
For business student Liam Magnusson, Nordea’s operations are already somewhat familiar. During his studies, he worked part-time as a customer advisor at Nordea’s customer service in Sundsvall. Now, during his internship, he’s had the chance to explore new tasks beyond his usual responsibilities.
“It’s been a very rewarding experience,” says Liam, explaining that he’s gained deeper insight into different parts of the bank, including Private Banking, which involves advising, credit, and loans for both corporate and private clients.
For his internship assignment, Liam was tasked with examining the bank’s employer branding and its appeal to younger audiences. The project is tied to the region’s growing need for skilled professionals, explains Sofie Hallin, branch manager at Nordea’s offices in Sundsvall and Härnösand.
“It’s crucial for us to continue strengthening our employer brand and attracting future talent. The competition for qualified economists is intense, and we need to get better at showing that we offer a wide range of opportunities for those interested in a career in banking.”
Sofie emphasizes that independence and curiosity are key traits for both interns and new employees.
“Liam absolutely meets those expectations. We already knew each other from before, and now we’ve had the chance to see his skills in action here at the office, which has only reinforced our impression.”
Liam agrees and says he really enjoys working in the financial sector.
“I can definitely see myself working at a bank after graduation. This internship has opened my eyes to the many roles and development opportunities available, which is something I find very appealing.”
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