The Knowledge Destination
Key actors of the destination of Åre, like SkiStar and the destination management organisation, Are AB, jointly engage along with researchers from ETOUR in the co-production and implementation of a powerful Destination Management Information System (DMIS).
A research project financed by the Knowledge Foundation (K&K Stiftelsen) started in fall 2011.
Although huge amounts of customer-based data are widespread in tourism destinations (e.g. data bases save transaction and survey data, respectively, web servers store tourists’ website navigation), these valuable knowledge sources typically remain unused.
Customer-based data sources in tourism destinations The K&K project resolves this deficiency by developing, implementing and testing a DMIS that enables tourism managers the de-centralized ad-hoc generation of strategically relevant knowledge that is crucial to strengthen the drivers behind destination success, namely economic performance, marketing effectiveness and the quality of visitor experience.
Facts
Project period
110901-130831
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