Business Administration Ma, Marketing in Networks, 7.5 Credits
The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.
Entry requirements
Business Administration BA (A/B/C) 90 credits, of which 30 credits completed from BA (A), 30 credits completed from BA (B), and 30 credits completed from BA (C), including Business Administration BA (C) Global Marketing, 7,5 credits, Business Administration BA (C) Market Research and Consumer Behavior, 7,5 credits, and Business Administration BA (C) Innovation and Business Model Development, 7,5 credits.
Study at Mid Sweden University
Mid Sweden University is a two-campus university with campuses in the city centres of Östersund and Sundsvall, two beautiful cities located in...
Application and admission
The first thing you need to do if you want to apply for a study place at our university is to identify which applicant group you belong to. This...
Application and nomination procedure
Exchange students are students coming to Mid Sweden University for one or two semesters within the framework of an exchange agreement.
Courses for Exchange Students
The study system at Mid Sweden University is very different from what many exchange students are used to. Therefore, it is essential that...