Business Administration Ma, Marketing in Networks, 7.5 Credits

The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.

Start: Autumn semester 2026, period 2
Study period: Week 46 - 50
Language of instruction: English
Code: MIU-L4X21

Study form: Campus
Study pace: 100%
Campus: Östersund

Application:

Applications are open! You can make changes to your application until 15 April 2026

To application

Syllabus Litterature Welcomeletter New student

Start: Autumn semester 2026, period 2
Study period: Week 46 - 50
Language of instruction: English
Code: MIU-L3X33

Study form: Campus
Study pace: 100%
Campus: Sundsvall

Application:

Applications are open! You can make changes to your application until 15 April 2026

To application

Syllabus Litterature Welcomeletter New student

Entry requirements

Business Administration BA (A/B/C) 90 credits, of which 30 credits completed from BA (A), 30 credits completed from BA (B), and 30 credits completed from BA (C), including Business Administration BA (C) Global Marketing, 7,5 credits, Business Administration BA (C) Market Research and Consumer Behavior, 7,5 credits, and Business Administration BA (C) Innovation and Business Model Development, 7,5 credits.