Business Administration Ba (C), Relationship Marketing and Brand Strategy, 7,5 Credits
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• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer
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Syllabus:
Företagsekonomi GR (C), Relationsmarknadsföring och varumärkesstrategi, 7,5 hp
Business Administration Ba (C), Relationship Marketing and Brand Strategy, 7,5 Credits
General data
- Code:FÖ109G
- Subject/Main field:Business Administration
- Cycle:First cycle
- Progression:(C)
- Credits:7,5
- Progressive specialization:G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
- Education area:Samhällsvetenskap 100%
- Answerable faculty:Faculty of Human Sciences
- Answerable department:Economics, Geography, Law and Tourism
- Approved:2013-01-18
- Date of change:2013-10-11
- Version valid from:2014-08-27
Aim
The aim of the course is to give deeper understanding of brand and marketing theory as well as to give a deeper understanding of practical implications.
Course objectives
Students will after completion of the course
- Have gained a deeper knowledge of various marketing theories and functions,
- Have gained a deeper knowledge of brands and functions, -a deeper academic level to analyze brands and strategies in the field,
- Have a greater ability to a theoretical understanding regarding brand as a phenomena
- Have improved their abilities to communicate scientific results, both orally and in writing.
Content
The course brand theory and marketing theory focuses on both the strategic level and theoretical level.
Entry requirements
Business Administration Ba (A/B) at least 52,5 Credits, with at least 22,5 hp at BA (B) level.
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
The course will have both written and oral compulsory examinations.
Link to subject-specific criteria for marks www.miun.se/betygskriterier
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Other information
The course will be held in english
Course reading
Required literature
- Author: Gummesson, Evert
- Title: Total relationship marketing
- Edition: 2008
- Author: Aaker, David
- Title: Building strong brands
- Edition: 2010