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Media and Communication Science Ba (B), Public Relations, 7.5 credits

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2018-01-22 - Until further notice
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Please note that the literature can be changed/revised until: 
• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer 


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Syllabus:
Medie- och kommunikationsvetenskap GR (B), Strategisk kommunikation, 7,5 hp
Media and Communication Science Ba (B), Public Relations, 7.5 credits

General data

  • Code:MK084G
  • Subject/Main field:Media and Communications Science
  • Cycle:First cycle
  • Progression:(B)
  • Credits:7,5
  • Progressive specialization:G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
  • Education area:Övrigt 100%
  • Answerable faculty:Faculty of Science, Technology and Media
  • Answerable department:Media and Communication Science
  • Approved:2017-10-31
  • Version valid from:2018-01-22

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

M100: Public Relations, 7.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Course reading

Select litterature list:

Required literature

  • Author: Tench, Ralph & Yeomans, Liz
  • Title: Exploring Public Relations
  • Ort: Harlow
  • Edition: Senaste upplagan
  • Publisher: Pearson Education Limited
  • Author: Smith, Brian G
  • Article title: Public relations identity and the stakeholder-organization relationship: A revised theoretical position for public relations scholarship
  • Journal: Public Relations Review 38, 838 - 845
  • Year/Volume/nr/pages: 2012
  • Author: Ott, Larissa & Theunissen, Petra
  • Article title: Reputations at risk: Engagement during social media crisis
  • Journal: Public Relations Review 41, 97 - 102
  • Year/Volume/nr/pages: 2015
  • Author: Larsson, Larsåke
  • Title: Tillämpad kommunikationsvetenskap
  • Ort: Lund
  • Edition: Senaste upplagan
  • Publisher: Studentlitteratur
  • Author: Grunig, James E
  • Article title: Furnishing the edifice: Ongoing research on public relations as a strategic management function
  • Journal: Journal of Public Relations Research 18(2), 151 - 176
  • Year/Volume/nr/pages: 2006
  • Author: DiStaso, Marcia W, McCorkindale, Tina, Wright, Donald K
  • Title: How public relation executives percieve and measure the impact of social media in their organizations
  • Edition: Senaste upplagan
  • Comment: Kommentar: Tidskrift: Public Relations Review 37, 325-328
  • Author: Coombs, Timothy W & Holladay, Sherry J.
  • Article title: Public relations’ ”Relationship Identity” in research: Enlightment or illusion
  • Journal: Public Relations Review, article in press
  • Year/Volume/nr/pages: 2014

Check if the literature is available in the library

The page was updated 10/14/2024