Kristina Zampoukos

Universitetslektor|Senior Lecturer

  • Professional title: Senior Lecturer
  • Department: Department of Economics, Geography, Law and Tourism (EJT)
  • Telephone: 010-142 79 12
  • Email:
  • Visitor address: Kunskapens väg 4
  • Room number: K426
  • Research centers: ETOUR


I am a Senior Lecturer in Human Geography at the Department of Tourism Studies and Geography. I have a PhD in human geography from Uppsala University. In 2006, I was employed by the National Institute of Working Life (NIWL). With the shutdown of NIWL in 2007, I was transferred to Mid-Sweden University where I became a regular staff member in 2010.

Area of interest

My research interests mainly focus on labour and labour geographies. One of the themes that I have explored revolves around the interrelations between mobilities and the socio-spatial formations and divisions of labour as expressed in the hotel workplace for instance.

A second theme concerns the importance of appearing attractive to entice capital and how this becomes manifest in everything from the materiality of the city to the behavior and bodily presentation of workers in hospitality, leisure, retail and so forth.

The mobility agency of differently positioned workers is a third topic, which I have worked on more recently. It includes the labour (im)mobilities of hospitality workers, but also the mobility agency of Swedish warehouse workers and nurses migrating to Norway for agency and/or temp work.

Current research

De-normalizing harassment and (threats of) violence in the hospitality workplace

The overall purpose of this project is to identify and analyze the strategies employed in order to prevent and deal with sexual and racist harassment and (threats of) violence in the Swedish hospitality workplace. Thus, we will explore and analyze the strategies deployed by a) management and b) workers, individually and collectively, in order to cope, prevent, and counteract harassment and (threats of) violence.

A secondary purpose is to provide a thorough examination and analysis of the conflicting aims and contradictions that seem to exist in the hospitality workplace, and which might constitute a barrier to effective, preventive action. For instance, how do prevention strategies jive with the prevailing credo in many hospitality workplaces that ‘the customer is always right’? How do prevention strategies harmonize with casual employment and staff turnover? How do frontline staff balance expectations of acting in a hospitable, accommodating and pleasant manner, and the risk of being perceived as an object of sexual fantasies and desires?

The study is conducted in the form of individual but also focus group interviews with managers and employees in a selection of hospitality workplaces of varying sizes, which cater to diverse market segments. The focus will be on staff representing the following categories: 1) kitchen and waiting; 2) cleaning; 3) reception and conference; and 4) managers at the director and departmental level.

The project will contribute to in-depth knowledge of the working environment and working conditions in a growing and international industry, which, to a large degree, relies on young adults and immigrants, groups generally viewed as holding a vulnerable position in the labour market. The research is expected to contribute with recommendations and action proposals to improve the opportunities for achieving sustainable psychosocial work environments and attractive workplaces.

From a theoretical standpoint, this research engages with processes of socio-spatial divisions of labour/assemblages of labour; it aims at promoting our understanding of the inherently spatial but, according to labour geographers, undertheorized concepts such as the workplace and work environment, and it tries to broaden our understanding of agency as a spatiotemporal, and thus a variegated, phenomenon. Last but not least, it explores the meanings of the hospitable body at work, whether this is the corporeal body or the imagined body.

This research is funded by AFA Insurance ( and runs from 2019-03-01 to 2022-02-28.

Teaching and tutoring

I have taught a large number of courses in human geography at Uppsala University and at Mid-Sweden University, covering topics such as mobilities, labour geographies, political geography, methods, planning, globalization, regional development, transportation, theories of science et cetera. I have also taught PhD courses in tourism studies, sociology and gender studies.

Other information

I was an elected member of the University board in 2017.


Articles in journals

Jordhus-Lier, D. , Underthun, A. & Zampoukos, K. (2019). Changing workplace geographies : Restructuring warehouse employment in the Oslo region. Environment and planning A, vol. 51: 1, pp. 69-90.  

Wall-Reinius, S. , Ioannides, D. & Zampoukos, K. (2019). Does Geography Matter in All-Inclusive Resort Tourism? : Marketing approaches of Scandinavian tour operators. Tourism Geographies, vol. 21: 5, pp. 766-784.  

Zampoukos, K. (2018). Hospitality workers and the relational spaces of labor (im)mobility. Tourism Geographies, vol. 20: 1, pp. 49-66.  

Zampoukos, K. , Knutsen, H. M. , Kiil, M. B. & Olofsdotter, G. (2018). Mobile with an agency : Negotiating the spatiotemporalities of the temp migrant worker. Geoforum, vol. 93, pp. 40-47.  

Ioannides, D. & Zampoukos, K. (2018). Tourism's Labour Geographies : Bringing Tourism into Work and Work into Tourism. Tourism Geographies, vol. 20: 1, pp. 1-10.    

Zampoukos, K. & Ioannides, D. (2011). The Tourism Labour Conundrum : Agenda for New Research in the Geography of Hospitality Workers. Hospitality & Society, vol. 1: 1, pp. 25-45.  

Zampoukos, K. (2004). Information Technology, Municipal Planning and Geographical Rationalities. Networks and Communication Studies: Netcom, vol. 18: 3-4, pp. 181-201.

Zampoukos, K. (2002). IT, planeringen och geografiska rationaliteter. Nordisk Samhällsgeografisk Tidsskrift, : 35

Chapters in books

Zampoukos, K. & Gillander Gådin, K. (2020). Ju fler kockar desto sämre soppa? Trakasserier och hot (om våld) på hotell- och restaurangarbetsplatsen. In Genusrelaterat våld, trakasserier och diskriminering : ett globalt problem i lokal kontext. Sundsvall : Forum för Genusvetenskap (Genusstudier vid Mittuniversitetet). pp. 55-62.  

Ioannides, D. & Zampoukos, K. (2019). Exploring the geographic dimensions of tourism work and workers. In A Research Agenda for Tourism Geographies. Cheltenham : Edward Elgar Publishing (Elgar Research Agendas). pp. 89-98.  

Zampoukos, K. (2015). Den attraktiva staden som arbetsmiljö ur ett kulturgeografiskt perspektiv. In Sprickor, öppningar & krackeleringar : Nya perspektiv på arbetsmiljö. Sundsvall : Mittuniversitetet, Forum for Gender Studies. pp. 69-83.  

Zampoukos, K. & Ioannides, D. (2015). Making difference within the hotel : Labour mobility and the internationalization of reproductive work. In A Hospitable World? Organising Work and Workers in Hotels and Tourist Resorts . Abingdon, Oxon : Routledge. pp. 11-26.

Zampoukos, K. (2013). Emotional and aesthetic labour in hospitality. In Mobilizing gender research : challenges and strategies. Mittuniversitetet (Genusstudier vid Mittuniversitetet). pp. 123-129.

Zampoukos, K. (2008). "Det lilla extra" - om ekonomiseringen av vård och omsorg och det meningsfulla arbetet. In Arbete, hälsa och kön. Sundsvall : Mittuniversitetet (Genusstudier vid Mittuniversitetet). pp. 61-72.

Zampoukos, K. (2000). IT-planering i Ystad, Helsingborg och på Gotland. In Mot en kommunal utvecklingsplanering? : - fallstudier av Sveriges kommuner. Uppsala, Ascender AB.

Conference papers

Zampoukos, K. , Persson, K. & Gillander Gådin, K. (2020). We don’t wear uniforms but private clothing, to enhance the fact that we too are human beings : Strategies to counteract, avoid and cope with harassment and threats of violence in the hospitality workplace. Paper presented at the Long-term global perspectives on preventing sexual harassment in the workplace: Policy, practice & strategies, 8-10 March 2020 at the Museum of Work, Norrköping

Jordhus-Lier, D. , Underthun, A. & Zampoukos, K. (2017). Changing workplace geographies : Restructuring warehouse employment in the Oslo region. Paper presented at the Nordic Geographers Meeting, 18 -21 juni 2017 in Stockholm.

Jordhus-Lier, D. , Underthun, A. & Zampoukos, K. (2017). Changing workplace geographies : Restructuring warehouse employment in the Oslo region. Paper presented at the Royal Geograhical Society with IBG, Annual International Conference, London, 30 augusti – 1 september 2017.

Zampoukos, K. , Knutsen, H. M. , Bjerga Kiil, M. & Olofsdotter, G. (2017). Swedish temp nurses and agency warehouse workers in Norway : Negotiating and strategizing the spatiotemporalities of the migrant worker. Paper presented at the Nordic Geographers Meeting (NGM), 18-21 of June, 2017 in Stockholm

Zampoukos, K. (2016). Den attraktiva staden som arbetsmiljö ur ett kulturgeografiskt perspektiv. Paper presented at the Forum för Arbetslivsforskning (FALF), 13-15 juni 2016 i Östersund

Zampoukos, K. (2016). Labour (im)mobility and the accumulation of knowledge in hotel companies. Paper presented at the Forum för Arbetslivsforskning (FALF)13-15 juni 2016 i Östersund

Underthun, A. , Olofsdotter, G. , Zampoukos, K. & Jordhus-Lier, D. (2015). Core-periphery relations and organizational commitment among agency workers and permanent employees in client workplaces: Case studies from the warehouse sector in the Oslo area. Paper presented at the WORK 2015 - New Meanings of Work. Turku Centre of Labour Studies, University of Turku

Zampoukos, K. (2013). Labour geographies of young Swedish workers : negotiating mobility and spatial fix in everyday life. In RGS-IBG Annual International Conference 2013.

Zampoukos, K. (2013). Young workers´ biogeographies : an account and tentative analysis. In Forum för Arbetslivsforskning (FALF) 2013.

Zampoukos, K. (2012). Enclave Tourism : exclusive Spaces or Spaces of Exclusion?. In AAG Annual Meeting: New York 2012.

Zampoukos, K. (2012). Labor mobility in tourism and hospitality : effects on firms´capacity to innovate. In AAG Annual Meeting: New York 2012.

Wall Reinius, S. , Ioannides, D. & Zampoukos, K. (2011). The trend towards all-inclusive and other pre-planned tourist destinations: Does geography matter?. In IV Critical Tourism Studies Conference. Cardiff :

Zampoukos, K. (2011). Tourism and Hospitality Workers. : The Internationalization of Reproductive Work?. In Innovation Processes and Destination Development in Tourist Resorts, Östersund 2011.

Zampoukos, K. (2010). Tourism and Hospitality workers : the Internationalization of Reproductive Labor. Paper presented at the Association of American Geographers (AAG) Annual Meeting: Washington DC, USA. April 14-18 2010

Doctoral theses, monographs

Zampoukos, K. (2002). IT, planeringen och kommunerna. Dis. Uppsala : Uppsala universitet, 2002


Zampoukos, K. , Olausson, F. , Lindahl, S. & Hirvelä, H. (2015). Elbilar, hållbarhet och planering - en genomlysning av norska och svenska rapporter och examensarbeten. Östersund : (Rapportserien / European Tourism Research Institute 2015:1).  

Zampoukos, K. (2014). Kompetensförsörjning, arbetskraftsrörlighet och innovationsförmåga : fallstudier av tre hotellföretag. Östersund : Mittuniversitetet (Rapportserien / European Tourism Research Institute 2014:5).  

Grundén, A. , Gunnervall, A. & Zampoukos, K. (2009). Världscupen i Skidskytte & Jamtli Julmarknad 2008 : Utvärdering. Östersund : Etour (Rapportserien / European Tourism Research Institute 2009:20).  

Zampoukos, K. (2007). Att köa för en tillsvidareanställning : exempel från vård och omsorg i Högsby och transport och logistik i Helsingborg. Uppsala University, Department of Social and Economic Geography

Zampoukos, K. (2006). Mentorskap inom vård och omsorg i Övertorneå : genus, lärande och rörlighet i kunskapssamhällets ekonomiska geografi. Stockholm : Arbetslivsinstitutet, förlagstjänst (Arbetslivsrapport / Arbetslivsinstitutet 2006:2).

Zampoukos, K. (2005). Heldelprojektet i Piteå : En diskussion om rum, ekonomi och genus. Uppsala University, Department of Social and Economic Geography  

Zampoukos, K. (2004). Länsarbetsnämndernas arbete för att minska deltidsarbetslösheten. Uppsala University

Zampoukos, K. (1997). Staden, IT och framtiden. En diskussion om informationssamhället och Uppsala. Uppsala University, Department of Social and Economic Geography

Zampoukos, K. (1996). Agnesberg och Ballongberget. En studie av två bostadsområden i Solna. Uppsala University, Department of Social and Economic Geography