Mustafa Nourallah

Doktorand|Doctoral Student

  • Professional title: Doctoral Student
  • Department: Department of Economics, Geography, Law and Tourism (EJT)
  • Telephone: 010-142 79 75
  • Email:
  • Room number: L311
  • Research centers: Centrum för forskning om ekonomiska relationer
  • Subject: Business Administration


In 2016 I joined the Department of Economics, Geography, Law and Tourism, and Centre for research on Economic Relations, Mid Sweden University , and in 2017 I started a Ph.D. degree in business administration.

In 2020, I obtain a Degree of Licentiate in Business Administration (Third cycle) from Mid Sweden University .

In addition to my main experience in the education sector, I have worked with some international organizations such as the United Nations Development Program.

Area of interest

Behavioural finance, young retail investors & young bank customers, and FinTech (mobile financial service and Robo-financial advisor).

Current research

My doctoral project attempts to understand specific behavioural financial issues in the context of digital consumer finance and retail investment. These issues (loyalty, risk, trust, cognitive style, and usability of technology) are investigated according to perceptions of young bank customers as well as young retail investors.

Teaching and tutoring

Portfolio management, FÖ100G, (Bsc)
Risk management, FÖ101G, (Bsc)
Financial regulation and financial services, FÖ122G, (Bsc)
Corporate finance, FÖ096G, (Bsc)

Quantitative methods, FÖ025A, (Msc)
Digitization and business models, FÖ020U.
Business models and Commercialization, IG021G.


Articles in journals

Nourallah, M. (2015). Do the Arabian Customers Who Belong to Similar Markets Differ in theEvaluation of Banking Service Quality?. International Journal of Euro-Mediterranean Studies, vol. 8: 1, pp. 25-41.  

Nourallah, M. , Strandberg, C. & Öhman, P. (). Mobile Bank Applications: Loyalty of Young Bank Customers. Financial Services Review,

Collections (editor)

Brännström, L. (ed.) & Nourallah, M. (ed.) (2017). Disrupted Stories. Sundsvall : Mid Sweden University (Genusstudier vid Mittuniversitetet 11).    

Conference papers

Nourallah, M. (2020). Mobile Bank Application : A Study on the Antecedents and Consequences of Loyalty of Young Bank Customers. Paper presented at the 6th Somaiya International Conference on Technology and Information, at K.J Somaiya Institute of Management Studies and Research Vidyavihar, Mumbai, India, 10th and 11th , January, 2020.

Nourallah, M. (2020). Understanding young individuals’ initial trust in non-sovereign cryptocurrency. Paper presented at the 2nd Arab graduate student conference 9 – 20 August, 2020 (online), (Doha institute for graduate studies- Arab center for research & policy studies), Doha, Qatar.

Nourallah, M. , Strandberg, C. & Öhman, P. (2019). Understanding the Relationship between Trust and Satisfaction on Mobile Bank Application. In ICEEG 2019 Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government. Lyon : . pp. 58--61.  

Nourallah, M. , Strandberg, C. & Öhman, P. (2018). Mobile bank application : An empirical study of young bank customers. Paper presented at the 10th Nordic Workshop on Relationship Dynamics-NoRD2018, Karlstad, Sweden. September 19-21, 2018

Licentiate theses, comprehensive summaries

Nourallah, M. (2020). A mobile bank application loyalty model : The young bank customer perspective. Lic. (Comprehensive summary) Sundsvall : Mid Sweden University, 2020 (Mid Sweden University licentiate thesis : 166)