This year's first stage of the brand campaign

Thu 01 Feb 2024 14:18

On Monday, the first stage of the year begins in the campaign that will strengthen Mid Sweden University's attractiveness.

A woman at the gym records the sound of her heart via her mobile phone.

The campaign will run on YouTube and TV4Play for two weeks. The interviewee this time is electronics researcher Jan Lundgren. The film is about the research project where they are developing a new type of digital stethoscope that can be used together with the help of AI to analyze heart sounds and rhythm and thus detect symptoms of stroke at an early stage. 

The brand campaign has been running since September 2020 and aims to strengthen the attractiveness of Mid Sweden University nationally. The project is funded until 2025. 

All films in the series can be found on our campaign site.  

Questions about the campaign? Contact project manager Anna Ossung. 


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The page was updated 2/1/2024