The Dimensions

Design Dimension

In event research, Design is closely connected to the experience value of the event to the visitor.

Economic Dimension

The economic dimension handles all economic outputs/externalities of the event firm and the individual event.

Environmental Dimension

The Environmental dimension might well represent one of the most polarizing topics in modern society.

Marketing Dimension

The Marketing dimension is concerned with the specific processes that form the market value of the firm’s brand and products as well as those that impact the accessibility of these products to the...

Organization Dimension

The Organization dimension covers the structure and general managerial mechanisms of the event firm.

Planning Dimension

Planning implies strategic decision-making, often several years ahead.

Safety/Risk Dimension

Probably the most “current” dimension and a question that event organizers have to deal with in one form or another.