Business Administration Ba (C), Management in the Experience Industry, 7.5 hp
The aim of the course is to give students knowledge and understanding of the experience industry and its specific management questions. Marketing is seen as a driving force affecting business process. Part one will provide the students with a basic knowledge of the evolving experience industry. Part two will study the electronic markets associated with this phenomena from a marketing perspective.
Spring semester 2024
- Start: Spring semester 2024
- Study period: Week 8 - 12
- Study form: Campus
- Study pace: 100%
- Campus: Östersund
- Language: English
- Code: MIU-L4X02
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