Business Administration Ma, Consumer Behavior, 7.5 hp
The course gives an understanding of the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'. The consumers’ buying decision process affects and is affected by the company’s marketing strategy.
Autumn semester 2024
- Start: Autumn semester 2024
- Study period: Week 36 - 40
- Study form: Campus
- Study pace: 100%
- Campus: Sundsvall
- Language: English
- Code: MIU-L2X01
Autumn semester 2024
- Start: Autumn semester 2024
- Study period: Week 36 - 40
- Study form: Campus
- Study pace: 100%
- Campus: Östersund
- Language: English
- Code: MIU-L4X51
Entry requirements
Degree of Bachelor with 90 Credits in Business Administration or corresponding education.
Contact
Study at Mid Sweden University
Mid Sweden University is a two-campus university with campuses in the city centres of Östersund and Sundsvall, two beautiful cities located in...
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