Aktuella kurser för forskarstuderande
PhD course in spring 2019: Advances in tourism management (7.5 ECTS)
Since 2010 the Department of Tourism Studies at Mid-Sweden University offers a PhD program in Tourism Studies. The program is within the social sciences and focuses on tourism-related resources, tourist behaviour and tourism management.
We are happy to invite to a PhD course related to the above program. The course entitled Advances in tourism management is targeting on post-graduate students and will be offered in Spring 2019.
The focus is on the functioning and interplay of the various operations and processes within and between tourism organizations. Main topics include:
- Optimization of operations in tourism firms (e.g. pricing, yield management, forecasting, efficiency benchmarking)
- Tourism marketing (e.g. brand attractiveness and brand equity modelling, image-based segmentation, media mix selection, advertising impact)
- Destination management and governance (e.g. technological change and tourism competitiveness, business intelligence and the concept of the knowledge destination)
- Planning, management and development of tourist destinations (e.g. analysis of complex adaptive tourism systems and destination networks)
The PhD course is offered in English. The course syllabus is available here.
The blocked PhD course takes place at the Department of Tourism Studies at Mid-Sweden University (Campus Östersund, Sweden) and is scheduled:
- April 2019: 2nd, 3rd, 4th, 5th and 12th April 2019
- May 2019: 15th and 16th May 2019
In order to register in this course or to request for further information, please, contact the course coordinator Professor Matthias Fuchs at matthias.fuchs@miun.se
Deadline to register is 15th March 2019