Patrick Brouder, 19 September

Keynote presentation

Title: Reset Redux: where is the transformation of tourism?

As international arrivals have bounced back to pre-pandemic levels the tourism sector is as self-assured as it has ever been. Yet, for many, the pandemic illuminated the fundamental weaknesses of the tourism system and underscored the need for a transformation of tourism. While the COVID-19 crisis offered a once in a generation opportunity for a radical transformation tourism sector, the nagging question is where is this transformation today?

In this presentation we will journey through tourism places that are striving for change and see if a true reset is coming now or waiting for the next crisis.  

About Patrick Brouder

Patrick Brouder is an Associate Professor at Thompson Rivers University in Kamloops, Canada. His research in western Canada focuses on three interrelated aspects of tourism:

• indigenous tourism (as a form of endogenous economic development)
• creative tourism (in 'creative outposts' in rural and remote places) and
• tourism evolution (long-term processes of change in the tourism sector).

Patrick is an editor for the academic journal Tourism Geographies. He is Past President of the Canadian Rural Revitalization Foundation and also serves on the Steering Committee of the International Polar Tourism Research Network. His most recent co-edited books are Global Tourism and COVID-19: Implications for Theory and Practice (Lew, Cheer, Brouder & Mostafanezhad, 2022) and the Handbook of Innovation for Sustainable Tourism (Booyens & Brouder, 2022).

Patrick is originally from Limerick, Ireland. He lived in northern Sweden for over 6 years and graduated with a PhD in Tourism Studies from Mid Sweden University in 2013.