Masoome Abikari

Bakgrund

I published some articles on different business subjects during my first master's in Iran. I also developed my practical insight about the new challenges in the market resulting from new technology by working in different positions such as consumer service and marketing manager between 2009 to 2019. In 2019, I started my second master's at Mid Sweden University. My thesis was rewarded “Ekonomiforskningsstiftelsen uppsatspris 2020”. By the end of 2021, I have started working on my PhD project concerning consumers’ emotions toward emerging e-banking technology and their behavioral intention.

Forskningsområden

The impact of consumers’ emotions on their intention to adopt new emerging e-banking technology

Övrigt

Publications

Abikari, M., Öhman, P. & Yazdanfar, D. Negative emotions and consumer behavioural intention to adopt emerging e-banking technology (2022), Journal of Financial Services Marketing, pp.1-14, 

Evaluation the effects of companies' social irresponsibility on the consumers' negative feeling toward the brand and behavioural approaches (2018), ASEAN Marketing Journal (AMJ), 8 (2), 111-124 

Surveying the effect of cognitive distortions on negative emotions of consumer toward brands and their Behavioural attitudes (2015), Business Strategies Journal, 2 (4) :19-32 

Prediction of research process in human resource management by using Time Series analysis (2015), Journal of Research in Human Resource Management, 6(4):207-235 

Iran comparative analysis of cultural dimensions and indicators of economic growth (2015), Journal of Rahbord-E-Tousee, (41), 185-205. 

 

Forskningsprojekt

Pågående

Digital banking and finance