So, what is “focused communication”?
What does it mean to utilize science in society?
And should I run for my life when I hear the word “commercialization”?
How important is Agenda 2030 – the global goals?

The process “science to market” is commonly used, but it is the way we communicate and work that makes all the difference. Everything starts from the global view, and if I want to be a contributor to society, development, to be a scientist or technician and reach success – I need to “suck in” the global view.
What is this?
This is understanding that demand and needs actually comes from the outer world, so I need to know what this looks like. And what more – this is the difference between a person that makes money on his/ her position and someone who doesn´t.
It is nothing wrong with earning your money from something that you like to do! Money keeps you doing it!

To communicate focused – to spread the knowledge around your product/ science or technique has to be communicated from the start, there can be no “gap” between science and end users – but there often is.
If you can create understanding around the development or science that you perform – you will see that people are interested. We are less interested in something that we don´t understand, and even more so – afraid of it!
Identify end users to integrate in the process. Talk to them! The key to speeding up the process to end users is to gather everybody from day one and find common understanding around functions and areas of use.

Stop a little while and think about who you want to be – a scientist that works in a university, or a scientist that works to meet demand of need owners and others in society – to commercialize science.
Who do you want to be?
To utilize research in society you need to understand demand and look for it. “Commercialization” is a natural part at the end of the chain beginning with science. Get used to the word – it describes how your science can make a difference to society.

Sustainability is very important, we are all part of saving our environment and to be inclusive to others. If you like the state of “smartness” you have to read through Agenda 2030 and to understand what it means. These are areas where you can support society with your science and keep it going.

2. EXERCISE:
a) What would be the most important thing to do or say to catch peoples interest and make them understand what advantage your science or product can give them?

b) Look at Agenda 2030 and pick your favorite goal to think about.

01: DEMAND END USER

What is really “demand” and why do I need to know it as a student? (think about the future!) Demand is everywhere, and those that understand demand and are directed towards it are those that will b...

02: COMMUNICATION

So, what is “focused communication”? What does it mean to utilize science in society? And should I run for my life when I hear the word “commercialization”? How important is Agenda 2030 – the globa...

03: TEST BED

What is a testbed? It is okay to not know the exact answer, there are several people who work near a test bed without really knowing what it can do – so, relax  Our testbed, or sandbox, has been a...

04: FIELD TEST DEVELOPMENT

One more part of the testbed contains going down to the alps in the Summer to run tests on snow. it is important to learn that a development process for a completely new product or service is...

05: COMPANY PARTNERS

Communication with companies and organizations is ongoing and never stops. Involvement in cases from the beginning is important either as a producer/ supplier or the company or academy that will...

06: VALIDATION PROTOTYPES

Verification and validation are equally important, and they happen inside the testbed environment. Those two need to score 100%. Are you into this? Well, verification is to secure, for instance, th...

07: PREPARE FOR UTILIZATION

The company or academy will prepare the product for launch. In most cases this happens outside the testbed. It is on our side though, to keep track of the end user and markets up to the point right...

08: MARKETS

What do you think about when you see words such as “markets” and “commercialization”? Do you feel distant to them? You can develop more and gain more opportunities if you see them as your friends....

09: FEEDBACK LOOP

Crucial! If there is no feedback, how can we continue? Then we don´t know what we are doing! After launch the product will be in use. The loop containing feedback and communication continues back t...

10: STRATEGIZE

This is an area of great importance. To achieve long term impact and to keep on developing new products and services that meets future demand, strategy is mandatory. When we arrive here at nr 10 th...

PROCUREMENT

These steps can be used on the private market as well as if your platform is academic, state or municipality. If you run a project and you are not a private actor you will fall under procurement. A...

NVC logo engelsk
Logo
Östersunds kommun logotyp