01: DEMAND END USER
What is really “demand” and why do I need to know it as a student? (think about the future!) Demand is everywhere, and those that understand demand and are directed towards it are those that will b...
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What do you think about when you see words such as “markets” and “commercialization”?
Do you feel distant to them?
You can develop more and gain more opportunities if you see them as your friends.
Markets mean every space or arena where there are end users that can possibly use your science or bring in demand. Either an academy put out their services or tests here (utilization), or companies put out the same things and also products (commercialization).
Same thing – two mindsets!
Feedback is important, and communication continues with each stake holder/ actor in a feedback loop to science and market-watch within the project. This leads to new ideas and new development.
8. EXERCISE:
a) Two different mindsets. The academic mindset and the marketeer’s mindset.
How can we create a situation where these two can become more familiar with each others vocabulary and work together?
b) How can we talk more about utilization/ commercialization and work towards common goals?
What is really “demand” and why do I need to know it as a student? (think about the future!) Demand is everywhere, and those that understand demand and are directed towards it are those that will b...
So, what is “focused communication”? What does it mean to utilize science in society? And should I run for my life when I hear the word “commercialization”? How important is Agenda 2030 – the globa...
What is a testbed? It is okay to not know the exact answer, there are several people who work near a test bed without really knowing what it can do – so, relax Our testbed, or sandbox, has been a...
One more part of the testbed contains going down to the alps in the Summer to run tests on snow. it is important to learn that a development process for a completely new product or service is...
Communication with companies and organizations is ongoing and never stops. Involvement in cases from the beginning is important either as a producer/ supplier or the company or academy that will...
Verification and validation are equally important, and they happen inside the testbed environment. Those two need to score 100%. Are you into this? Well, verification is to secure, for instance, th...
The company or academy will prepare the product for launch. In most cases this happens outside the testbed. It is on our side though, to keep track of the end user and markets up to the point right...
What do you think about when you see words such as “markets” and “commercialization”? Do you feel distant to them? You can develop more and gain more opportunities if you see them as your friends....
Crucial! If there is no feedback, how can we continue? Then we don´t know what we are doing! After launch the product will be in use. The loop containing feedback and communication continues back t...
This is an area of great importance. To achieve long term impact and to keep on developing new products and services that meets future demand, strategy is mandatory. When we arrive here at nr 10 th...
These steps can be used on the private market as well as if your platform is academic, state or municipality. If you run a project and you are not a private actor you will fall under procurement. A...
The page was updated 6/10/2020