Communication with companies and organizations is ongoing and never stops. Involvement in cases from the beginning is important either as a producer/ supplier or the company or academy that will launch the product/ service, it can also be a sports club or a national team. With “mass follows class” we refer to top athletes pressuring products to the limit that we can scale down to mass market – to encourage citizens to exercise. This falls into our public health-goal, and is our way of working with Agenda 2030 – through public health and also through equality.

It is important to understand companies, organizations and end users. If you fail in one of them, lets say you don’t really understand how a company thinks – than you need to do your homework if you want to live on your science. Very few can live comfortably on their science without understanding what goes on around them. There are many talented scientists that live from government grants or project grants and that could have so much more to spend on what they are burning for.

5. EXERCISE:
a) Do you have strategic knowledge? Have you been in situations where it is needed?

b) Think about what type of scientist you would like to be, one with the global view that tries to understand the world around you, or one that stays with the details and has no interest to see so much more.

Everything is right, as long as it is right for YOU. But please take some time to think about it, as there will be several challenges in our societies that needs solutions – the door is open to an exciting future.

01: DEMAND END USER

What is really “demand” and why do I need to know it as a student? (think about the future!) Demand is everywhere, and those that understand demand and are directed towards it are those that will b...

02: COMMUNICATION

So, what is “focused communication”? What does it mean to utilize science in society? And should I run for my life when I hear the word “commercialization”? How important is Agenda 2030 – the globa...

03: TEST BED

What is a testbed? It is okay to not know the exact answer, there are several people who work near a test bed without really knowing what it can do – so, relax  Our testbed, or sandbox, has been a...

04: FIELD TEST DEVELOPMENT

One more part of the testbed contains going down to the alps in the Summer to run tests on snow. it is important to learn that a development process for a completely new product or service is...

05: COMPANY PARTNERS

Communication with companies and organizations is ongoing and never stops. Involvement in cases from the beginning is important either as a producer/ supplier or the company or academy that will...

06: VALIDATION PROTOTYPES

Verification and validation are equally important, and they happen inside the testbed environment. Those two need to score 100%. Are you into this? Well, verification is to secure, for instance, th...

07: PREPARE FOR UTILIZATION

The company or academy will prepare the product for launch. In most cases this happens outside the testbed. It is on our side though, to keep track of the end user and markets up to the point right...

08: MARKETS

What do you think about when you see words such as “markets” and “commercialization”? Do you feel distant to them? You can develop more and gain more opportunities if you see them as your friends....

09: FEEDBACK LOOP

Crucial! If there is no feedback, how can we continue? Then we don´t know what we are doing! After launch the product will be in use. The loop containing feedback and communication continues back t...

10: STRATEGIZE

This is an area of great importance. To achieve long term impact and to keep on developing new products and services that meets future demand, strategy is mandatory. When we arrive here at nr 10 th...

PROCUREMENT

These steps can be used on the private market as well as if your platform is academic, state or municipality. If you run a project and you are not a private actor you will fall under procurement. A...

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