01: DEMAND END USER
What is really “demand” and why do I need to know it as a student? (think about the future!) Demand is everywhere, and those that understand demand and are directed towards it are those that will b...
04: FIELD TEST DEVELOPMENT
One more part of the testbed contains going down to the alps in the Summer to run tests on snow.
it is important to learn that a development process for a completely new product or service is different from using already verified technique in a construction. You will need to estimate the time it takes to develop the product from scratch to prototype and production. It’s not simply to add deadlines like marketers or strategists do – this rarely works here. Well, maybe in a dream scenario, or if every test has a perfect outcome (hardly happens, sorry).
So how do you do it? We need at product to be released to end users on THAT date!
You need to master the dynamic between scientists, technicians and markets in order to be successful. While the testbed deadlines / deliverables can occur for a month or quarter, the market people´s deadlines need to be laid at the end of these periods. A product might test perfectly in one day, but if something in the data does not show what we like to see – we might need to test ten more times, so to cover our backs, and to meet the deadline we will use “month” as deliverable. That means that the market people can add their deadline by the end of that month.
So….this means that to fill the gap and meet the end user at the right time, a scientist needs to start to plan early, and it also needs to be a joint venture between science and market FROM DAY ONE.
4. EXERCISE:
a) Describe a situation that you have been in/ heard of where science successfully reached market/ end user or – it did not. Explain why it reached market, or why it did not.
02: COMMUNICATION
So, what is “focused communication”? What does it mean to utilize science in society? And should I run for my life when I hear the word “commercialization”? How important is Agenda 2030 – the globa...
03: TEST BED
What is a testbed? It is okay to not know the exact answer, there are several people who work near a test bed without really knowing what it can do – so, relax Our testbed, or sandbox, has been a...
04: FIELD TEST DEVELOPMENT
One more part of the testbed contains going down to the alps in the Summer to run tests on snow. it is important to learn that a development process for a completely new product or service is...
05: COMPANY PARTNERS
Communication with companies and organizations is ongoing and never stops. Involvement in cases from the beginning is important either as a producer/ supplier or the company or academy that will...
06: VALIDATION PROTOTYPES
Verification and validation are equally important, and they happen inside the testbed environment. Those two need to score 100%. Are you into this? Well, verification is to secure, for instance, th...
07: PREPARE FOR UTILIZATION
The company or academy will prepare the product for launch. In most cases this happens outside the testbed. It is on our side though, to keep track of the end user and markets up to the point right...
08: MARKETS
What do you think about when you see words such as “markets” and “commercialization”? Do you feel distant to them? You can develop more and gain more opportunities if you see them as your friends....
09: FEEDBACK LOOP
Crucial! If there is no feedback, how can we continue? Then we don´t know what we are doing! After launch the product will be in use. The loop containing feedback and communication continues back t...
10: STRATEGIZE
This is an area of great importance. To achieve long term impact and to keep on developing new products and services that meets future demand, strategy is mandatory. When we arrive here at nr 10 th...
PROCUREMENT
These steps can be used on the private market as well as if your platform is academic, state or municipality. If you run a project and you are not a private actor you will fall under procurement. A...
