The company or academy will prepare the product for launch. In most cases this happens outside the testbed. It is on our side though, to keep track of the end user and markets up to the point right before preparing for production and/ or utilization (same as commercialization in “market language”).

We don’t want to develop something that will land on the market and found itself in immediate competition. The companies we work with are aiming to be stronger, so we need to be wide awake and take in signals – but at the same time the company has a large responsibility to be watching their own market. Development in tech runs very fast.

The most important matter in this area is for us to understand the nature of the company-processes to channel our science to make it beneficial and useful.

Remember that utilization/ commercialization is your best friend at any given time. This is the opportunity for a scientist to gain funds for what you most like to do – your science. This is why it is important to understand how to work with it.

7. EXERCISE:
a) Line up your areas of interest, and also write down where you find these areas in society and what companies that works with them. Add Agenda 2030 to the picture and see if any of your areas of interest hits right there.

Discuss!

01: DEMAND END USER

What is really “demand” and why do I need to know it as a student? (think about the future!) Demand is everywhere, and those that understand demand and are directed towards it are those that will b...

02: COMMUNICATION

So, what is “focused communication”? What does it mean to utilize science in society? And should I run for my life when I hear the word “commercialization”? How important is Agenda 2030 – the globa...

03: TEST BED

What is a testbed? It is okay to not know the exact answer, there are several people who work near a test bed without really knowing what it can do – so, relax  Our testbed, or sandbox, has been a...

04: FIELD TEST DEVELOPMENT

One more part of the testbed contains going down to the alps in the Summer to run tests on snow. it is important to learn that a development process for a completely new product or service is...

05: COMPANY PARTNERS

Communication with companies and organizations is ongoing and never stops. Involvement in cases from the beginning is important either as a producer/ supplier or the company or academy that will...

06: VALIDATION PROTOTYPES

Verification and validation are equally important, and they happen inside the testbed environment. Those two need to score 100%. Are you into this? Well, verification is to secure, for instance, th...

07: PREPARE FOR UTILIZATION

The company or academy will prepare the product for launch. In most cases this happens outside the testbed. It is on our side though, to keep track of the end user and markets up to the point right...

08: MARKETS

What do you think about when you see words such as “markets” and “commercialization”? Do you feel distant to them? You can develop more and gain more opportunities if you see them as your friends....

09: FEEDBACK LOOP

Crucial! If there is no feedback, how can we continue? Then we don´t know what we are doing! After launch the product will be in use. The loop containing feedback and communication continues back t...

10: STRATEGIZE

This is an area of great importance. To achieve long term impact and to keep on developing new products and services that meets future demand, strategy is mandatory. When we arrive here at nr 10 th...

PROCUREMENT

These steps can be used on the private market as well as if your platform is academic, state or municipality. If you run a project and you are not a private actor you will fall under procurement. A...

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