01: DEMAND END USER
What is really “demand” and why do I need to know it as a student? (think about the future!) Demand is everywhere, and those that understand demand and are directed towards it are those that will b...
09: FEEDBACK LOOP
Crucial!
If there is no feedback, how can we continue? Then we don´t know what we are doing!
After launch the product will be in use. The loop containing feedback and communication continues back to the beginning, co-operating with nr 10 Strategize, where the new information is handled. Feedback from end users and need owners (the target group) is very important to develop new products and services or to add and develop the present one – this is no secret, but how to triangulate and put it into a new concept might be the difference between the wheat and the corn.
In triangulation you need to be able to open up to what is going on around you, to new expressions and other professionals. It is all this you need to view and connect together, what is going on, what is happening….what will the future look like, so where do my new concept land?
Feedback needs to come from the one that is using the service or product, and the one involved. Other types of feedback, more to observe the situation such as competition and events around you, has to come from the entities or people around you.
9. EXERCISE:
a) Give an example on when you need feedback, and why. Also describe what will happen if you don’t receive it, what will you base development on?
02: COMMUNICATION
So, what is “focused communication”? What does it mean to utilize science in society? And should I run for my life when I hear the word “commercialization”? How important is Agenda 2030 – the globa...
03: TEST BED
What is a testbed? It is okay to not know the exact answer, there are several people who work near a test bed without really knowing what it can do – so, relax Our testbed, or sandbox, has been a...
04: FIELD TEST DEVELOPMENT
One more part of the testbed contains going down to the alps in the Summer to run tests on snow. it is important to learn that a development process for a completely new product or service is...
05: COMPANY PARTNERS
Communication with companies and organizations is ongoing and never stops. Involvement in cases from the beginning is important either as a producer/ supplier or the company or academy that will...
06: VALIDATION PROTOTYPES
Verification and validation are equally important, and they happen inside the testbed environment. Those two need to score 100%. Are you into this? Well, verification is to secure, for instance, th...
07: PREPARE FOR UTILIZATION
The company or academy will prepare the product for launch. In most cases this happens outside the testbed. It is on our side though, to keep track of the end user and markets up to the point right...
08: MARKETS
What do you think about when you see words such as “markets” and “commercialization”? Do you feel distant to them? You can develop more and gain more opportunities if you see them as your friends....
09: FEEDBACK LOOP
Crucial! If there is no feedback, how can we continue? Then we don´t know what we are doing! After launch the product will be in use. The loop containing feedback and communication continues back t...
10: STRATEGIZE
This is an area of great importance. To achieve long term impact and to keep on developing new products and services that meets future demand, strategy is mandatory. When we arrive here at nr 10 th...
PROCUREMENT
These steps can be used on the private market as well as if your platform is academic, state or municipality. If you run a project and you are not a private actor you will fall under procurement. A...
